NRF Foundation University Challenge
The NRF Foundation University Challenge isn’t an average business case competition. This unique experience gives undergraduate students the chance to apply what they’ve learned in the classroom in a real-world setting.
A handful of teams will earn the chance to present their pitch to leaders from retail’s biggest companies, with the top team earning $30,000 in tuition scholarships divided amongst team members.
The 2026-27 University Challenge is now open for applications.
Apply here