MCM x Gromek Institute Back to School Campaign

Building off the success of Gromek Institute’s collaboration with MCM Worldwide, we are pleased to share MCM’s Back to School campaign this fall semester.

Our partnership began with MCM Chairperson, Mrs. Sung-Joo Kim’s masterclass on Global Leadership, followed by Mrs. Kim’s inspiring keynote speech at the School of Fashion’s commencement ceremony.

This collaboration highlights our shared commitment to education and supporting the next generation of fashion talent. 

The video follows fashion talent Zainab Wane, Jenny Lin, and Nadia Idder as they make their way across Parsons School of Design to attend a Gromek Institute masterclass.

The project has already reached 4 million views and counting.

Special thanks to the MCM WorldwideTeam, Parsons School of Design, & The New School Team

Production: Jeff Karly | Gromek Instittute

Videographer: Andre Deko

BTS Photography: Isaias Ayala

Talent:

Zainab Wane

Jenny Lin

Nadia Idder